These
days most liberal outlets (think "mainstream") don't bother to
conceal their
antagonism towards Republicans and conservatives in general. Thus, there
is no surprise when New York Times staffers assail the decision by an editor
to run a piece by a GOP senator calling for a strong law enforcement
response in the midst of the 2021 urban riots following the death
of Minnesotan George Floyd. Likewise, there is a ho-hum reaction to news that
prominent anchors of NBC protested the hiring of the recent chairman
of the Republican National Committee (which led to her firing).
The display
of such blatantly liberal/leftist bias is not helpful to their efforts to
persuade America to follow the left. Only those already in the choir pay
favorable attention. For the media – at least most of the
"profession", there is no pretext toward objectivity. The result is
the loss of respect – and attention – from the public (most) who do not share
their allegiance to leftist, wokist, etc. ideas.
It used
to be that members of the media saw merit in being perceived by the public as
objective, notwithstanding bias that lay beneath the veneer of fairness. They
were, like today, mostly liberal. For my readers old enough to remember Walter
Cronkite, he was a prime example of this approach. His demeanor on the air was
smooth and his presentation exuded fairness and balance for all sides. After
his TV career ended, however, he felt no need to conceal his liberal
perspective.
Some
media still strive to maintain the "Cronkite" appearance but practice,
as he did, selective bias. And that can be very effective in affecting
the audience’s understanding of whatever point of view is being promoted.
National
Public Radio and TV, for instance, as entities supported at least in part by
taxpayers, are obligated to be objective in their activities. But that hardly
means that such are bias-free.
How
selective bias works is along these lines: Assume (of course in stark opposition to
current reality) that the object is to promote Donald Trump's candidacy over
that of Joe Biden’s.
Feature
stories at the top of the TV news or on the newspaper’s front page that
describe recent and positive statements he has made. Describe the activities
that he is making to fulfill his promises, if elected, to make America great
again. At the same time either ignore, or downplay, such activities which have
not been successful.
Contrast
the coverage of that of the incumbent president. He is described as forgetful
and frail who often seems confused in public appearances. His
success in achieving legislative successes are not covered.
A fact
checker would find nothing amiss in what was reported in either case. The
contents were accurate. But that misses the point.
The
coverage is clearly biased, even though true, for balance is missing. Another
example of selective bias is simply the priority attached to news coverage. If a story is covered, the reader or viewer
reasonably concludes it must be important.
Thus, the fact that CNN seemingly leads each morning news with an update
on Trump’s court challenges means the subject matter is more Important than,
say, wars in Ukraine and Israel and southern border crossings. Fox News plainly has different news stories
with illegal border crossings leading the way.
Again,
the stories, in both cases are not inaccurate but, whether they are highlighted
or not makes a big difference in the audience’s take-away. MSNBC (even more leftist than CNN) viewers
overwhelmingly dismiss border crossings as an important problem. Fox News watchers go strongly the other way.
Simply
put, selective bias works. Highlight your side’s positives (minimize the
negatives) and do the opposite for the other side. Few will comprehend what's
happened. The audience will be influenced
in the manner intended.