Why did it become better to “reach out” to someone instead of “contacting” or “calling” or “getting in touch” with the person?
Certainly, the term is not concise in the way that contractions are (e.g., aren’t, can’t, I’m). That’s an important consideration if language is viewed as communication only - sparseness in expression avoids the inefficiency as well as ambiguity. But, of course, language is more than that.
Deficient though “reach out” is from a utilitarian perspective, it does carry an emotional tune. Is it coincidental that the term was integral to singer Diana Ross’ hit song of 1970 “Reach Out and Touch (Somebody’s Hand)” or that AT&T ran commercials in 1987 featuring the song as backdrop to the lyrics “Reach Out and Touch Someone”?
The problem with its use, apart from its excessive length, is that is implies that there is good faith being exercised by its user (the line is so appealing after all). An illustration: a politician is accused on a TV broadcast of something disagreeable but no defense or counter view is offered except for the observation by the news anchor that “we reached out to the person but have received no response”. Enough of this faux thoughtfulness!
Another idea. Is the accident on the interstate a problem for drivers in the backup or merely an “issue”? I know, as a conservative, I’m vulnerable to the attack from the avant garde for being insensitive. Problems can be difficult to overcome; having issues sounds less serious.
The problem (I’m sorry,”issues” won’t do) with euphemisms is that they impede communication and can be ambiguous. “Issue” used to mean, exclusively, a subject involving different points of view (as in, the propriety of placing a traffic circle at the road exit has become an issue which requires resolution). So what’s the issue at the accident scene? Is right of way disputed? There is merit in calling a spade a spade.
How about the free and indiscriminate use of “awesome”? If everything is, nothing is.
Here are two more silly expressions in vogue which themselves drive The Sensible Conservative nuts.
“Push back”. Why is physical force implied when the person is simply responding with a different view on the issue (forgive me)?
Or how about “walk back”? Does that mean backing up as in retracing steps? That’s a confusing expression which typically is used to note that the person “walking back” is trying to correct a false or misleading statement – in the opinion of the user – previously made. “Setting the record straight” does the same thing without the opinion
To be sure “walk back” is shorter. But in this instance clarity should prevail over conciseness.